Archive for the ‘PR’ Category

Nick Turse, a new correspondent at Wired’s Danger Room Blog, is reporting from the Army Science Conference in Orlando that TRADOC is building an island in Second Life. (UPDATE: Apparently the Air Force is in Second Life too… oh bother.)

From Turse:

The Army Second Life effort will actually consist of two virtual islands.  One of them, will serve as a “welcome center” with an information kiosk and the means to contact a recruiter, the other will offer, says [Gen. William S.] Wallace, “virtual experiences like jumping out of airplanes, and rappelling off of a towers and using a weapon, to see if we can get some kind of recruiting benefit out of this social networking.”

The Army will even offer virtual tchotchkes to woo recruits.  After the presentation, Wallace told me “if you perform well in the activities you get points and those points can be used to buy virtual tee-shirts and baseball caps.

Hate to break it to you general, but you came to the dance too late. You’re wasting your money.


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Army of Four

My boss at Edelman (you know, the one who co-founded that little conservative political blog…) used to joke that I write in a niche of one. The world of military public affairs writers is so small that no one else would write about it, he reasoned.

Then I found this guy. And this one.

And today, we have another in our ranks.

Check out Beyond Blather, written by a 24-year military communications veteran and instructor at the Defense Information School.

Welcome to the blogosphere, Chad.

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Best. Post. Ever.

‘Nuff said.

Top Ten PR Moves for Blackwater (By Sharon Weinberger — Danger Room)

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