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Archive for the ‘Pentagon’ Category

Well, it looks like my handicapping for the Pentagon top communication role came up empty (other than the fact that, as I surmised, Morrell will stay on with Sec. Gates as the spokesman).

Politico is reporting the Jennifer Palmieri, a senior Clinton administration official currently serving as senior vice president for communciations at progressive think tank American Progress, is in talks to become the assistant secretary for public affairs at the Puzzle Palace.

I don’t know much about her, other than she graduated from my alma mater. So she’s good in my book. Once an eagle…

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MilPundits

Apparently everyone is up in arms over the fact that Pentagon public affairs folks host regularly scheduled briefings for retired general officers (who happen to also be on-camera pundits for cable networks) about current military activities.

From Reuters:

Many U.S. military analysts used as commentators on Iraq by television networks have been groomed by the Pentagon, leaving some feeling they were manipulated to report favorably on the Bush administration, The New York Times said in Sunday editions.

A Times report examining ties between the Bush administration and former senior officers who acted as paid TV analysts said they got private briefings, trips and access to classified intelligence meant to influence their comments.

“Records and interviews show how the Bush administration has used its control over access and information in an effort to transform the analysts into a kind of media Trojan horse — an instrument intended to shape terrorism coverage from inside the major TV and radio networks,” the newspaper said.

The Pentagon defended its work with the analysts, saying they were given only accurate information.

In other outrageous displays of the obvious news, Democrat and Republican spokespeople are given talking points and corporate CEOs are media trained. Details, tonight at 11.

Update: Jason hits the nail on the head. Check out what he has to say.

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What a better way to shill for your new media practice than with a YouTube video?

In all seriousness, OSD has made some major strides in terms of use of online communications in the last two years. Perhaps the Pentagon’s greatest success is the way it has leveraged online video content — making it accessible through the Pentagon Web site, and more importantly, sharable through online channels with embeddable code and YouTube placement.

(hotel tango: Marshall Manson, my Edel-colleague formerly of DC fame, now blazing a trail across the pond in London.)

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A new must read

I don’t know Guy Hagen, but I must say I am impressed with him.

Guy is the president of Innovation Insight, a Florida company that specializes in technology development and research consulting. He has a great post on military and new media communication. I’d encourage that you read it.

I am not sure I fall in line with his thinking 100%. For example, I think that the recruiters are way ahead of the rest of the military on new media adoption; the use of web 2.0 to help with recruiting is at the bottom of his list, almost as an afterthought. Also, I am not sure that the Pentagon’s approach to new media (where and when it does) is quite at the level of “strategic PR” as Guy suggests.

But his writing is great and you can tell this guy is smart. On top of that, he knows how to talk to bloggers and what makes a good pitch.

Intel2.0 is now on my reading list.

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Weblogs a decade old

Dear Pentagon,

I think these “weblog” thing that the kids are talking about on the Inter-tubes are catching on.

From BBC:

The word “weblog” celebrates the 10th anniversary of it being coined on 17 December 1997.

The word was created by Jorn Barger to describe what he was doing with his pioneering Robot Wisdom web page.

The word was an abbreviation for the “logging” of interesting “web” sites that Mr Barger featured on his regularly updated journal.

A decade on and blog-watching firm Technorati reports it is tracking more than 70 million web logs.

These things might be here to stay…

h/t: Smart Mobs

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DefendAmerica.mil, the one-stop shop for information about the Global War on Terror (or whatever OSD is calling it these days) is no more.

Supposedly, all of the content is being integrated into pentagon.mil. However, based on my last post, I doubt that is the case.

It’s election season. Time to hide Iraq under the carpet until there is a new president…

Anyone from OSD(PA) have something to share about the decision to take down the site? I’d love to hear.

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Where is Iraq?

Inspired by Scott Baradell‘s love of tag clouds by TagCrowd, I thought I would do an analysis of the Pentagon’s primary page, www.pentagon.mil.

Notice what is missing from the tag cloud created from the language on the home page today (December 4, 2007):

Yes to soldiers. No to airmen or sailors.

Big yes to Gates. Big no to servicemember.

Yes to Djibouti. No to IRAQ.

What you say on your Web site is important. But sometimes what is absent is just as telling.

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