Archive for the ‘Google’ Category

In the 1960s, no one was thinking about the PR impact of overhead aerial images of buildings.

Today, you need to.

Google Earth is a Google download that “combines the power of Google Search with satellite imagery, maps, terrain and 3D buildings to put the world’s geographic information at your fingertips.” The quality of the satellite imagery is pretty impressive.

It also allows previously walled-off places (like military installations) to be seen from above.

Which brings us to this building on a Naval base in California:

Some enterprising people found this building, which from above, obviously looks like a swastika. Locals have been lobbying the Navy to do something to change the shape of the building so that it doesn’t appear like an offensive symbol anymore. The Navy has now committed to spending $600,000 on landscaping and architecture to mask the shape of the building.

Only goes to show you: you should look at things from EVERY angle… In a digital age, there will certainly be someone out there who looks at something in a way you didn’t.

And the way you didn’t look at it could cause a PR nightmare.

(h/t FP Passport)

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