Text messaging is the new frontier for communications.
Mobile phones are ubiquitous in the US. Tens of billions of text messages are sent and received every year.
Yet marketers are still experimenting with the best ways to tap into this phenomenal communications resource.
The DOD however, has come up with an interesting approach that I think is quite effective — they have incorporated text messaging into the America Supports You “Giving Thanks Campaign.”
This holiday season, America Supports You is giving you a new way to send your thanks to the troops – by text message! When you send your message of thanks to 89279 (TXASY) between November 17th and 22nd, you’ll receive a special thanks in return.
The really interesting part is the feedback loop they created — go to their web site and you can get the code for an embeddable widget for your blog or Web site that will display the text messages sent to troops. So not only can you participate and show your thanks, you can also show everyone else that people are supporting the troops.
Overall, this is a great way to use technology to engage with people, leverage the benefits of SMS and connect those messages of support to others online. I’d encourage you all to check it out and send a text message.