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Archive for the ‘Air Force’ Category

The Internet is not a fad. It’s a powerful communication tool, and our worst enemies are well aware of that.

Too bad the Army is afraid of it.

— Chris Vadnais, USAF

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In the world of communication, there are times where less is more.

This instance is one of them.

In the past, I have come down on the Navy and the Marines for not using RSS to syndicate their news content, while applauding the Army and Air Force for their efforts.

Sorry guys, but today I have a beef with the Air Force.

For the past few months I have been subscribed to the Air Force’s RSS feed.

In the past week, there were 94 different news items that they sent across their feed. 94 different items.

And the problem is that a lot of this is stuff just doesn’t interest me. Like their perpetual sports reports from the Air Force Academy. Their CENTAF reports would have potential if they weren’t so boring. And some of their news stories are just plain outdated (such as this news story on an Airman who attended the State of the Union, which was published four days after the President’s speech).

I know some of the Air Force News folks, and they are all great. But seriously, I’m going batty with this deluge. I’m afraid my RSS reader will explode.

To the http://www.af.mil Web team, would you please consider segmenting your RSS feeds? You might not realize this, but you can have more than one. Think of how much more effective you will be in reaching your audience anyhow if they can subscribe to the news that they want to get.

Compare the Air Force approach to that of U.S. Central Command. In the past week, I have counted 16 news items that have posted to their Web site. I think this is a great number; it gives a continuous flow of information without overwhelming readers. Furthermore, CENTCOM several different RSS feeds that can be subscribed to —

In part two, I will take a further look at CENTCOM’s efforts — the highs and the lows — in their efforts to leverage positive military stories in the Middle East.

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From Army.mil:

WASHINGTON (Army News Service, Dec. 29, 2006) – Nearly 4,000 Soldiers, Sailors, Airmen, Marines and Coast Guard members are gearing up to support the national farewell to former President Gerald R. Ford that will span a seven-day period with events in California, Maryland, the nation’s capital and Michigan.

“This is DoD’s way of showing respect and honor to a former commander in chief and president, so it’s very important to us,” said Army Col. Jim Yonts, public affairs officer for the Military District of Washington.

Read the full article here.

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Active Denial Buzzing Online

The Active Denial System, a new “less than lethal” weapon created by the Air Force, has been cleared for use in Iraq after extensive testing, and the online world is talking about it.

The new system even made BuzzFeed, the new aggregator that highlights the big things that people are buzzing about online.

Why are people talking about this? Because it is controversial. Supposedly, the pain that the beams from these guns cause is so intense that test subjects could only handle it for about five seconds.

And the big guns in the blogosphere are commenting:

  • Gizmodo: “I think I’d rather be shot for reals”
  • DefenseTech: “Excruciating pain not so bad when drunk”
  • BoingBoing: “Air Force makes weapon that makes your face feel like its melting”

Look at the spike in conversation:

What do you think about the use of this technology in Iraq? And how do you thing the general public feels about this technology?

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Army wins buzz war

So Navy may have bested Army on the football field last weekend….

But Army reigns upreme among online conversation among the services.

Don’t believe me? Take a look:

Told you so.

Go Army.

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