Archive for the ‘Advocacy’ Category

Vote Vets and new media

If there were an award for the top military-themed online advocacy program of the year, it would need to go to Vote Vets.

VoteVets.org is an advocacy organization founded by OIF veteran Jon Soltz. It has a political advocacy arm that seeks to:

  • elect veterans from Iraq and Afghanistan to public office — regardless of party;
  • oppose elected officials who have “failed the troops;”
  • provide legislative advocacy to benefit future service members;
  • ensure current troops are well-equipped and well-compensated; and
  • fight for benefits for veterans.

Of note, the group has been vocally against the execution of the Iraq war.

Whether you agree with their politics or not, visit VoteVets.org for a look at a strong, integrated, multi-channel online campaign. They have a great Web site that uses multi-media effectively. They have pages on MySpace, Facebook, YouTube and Flickr.

And last week, they launched a blog. (A really good one, which, if they only offered an RSS feed, would be a daily read of mine.)

With online advocacy, as Vote Vets shows, the whole is greater than the sum of the parts. A blog is a tactic. Embedding video is a tactic. Participation in a social network is a tactic.

But together, they combine to create an echo chamber where the message is spread, shared and understood.

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