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Archive for the ‘Advertising’ Category

As a former Army PAO, I enjoy ribbing the Chair Air Force every now and then.

But when they do interesting things, I need to give them kudos.

Yesterday, Capt. Dave Faggard from Air Force Public Affairs posted a call out to airmen around the world to create their own video showing why he or she has the best job in the Air Force.

While the video promoting the effort is somewhat bland (check out the link above to see what I mean), I am a huge fan of the concept. Getting real airmen to show the American people what they do is a great idea — and can be a great tool for recruiting.

Why? Because the videos are real. No one is more knowledgable, passionate and excited about the work of airmen than the airman him or herself. This kind of authenticity comes across in video; viewers are likely to have a great deal of trust for the people appearing on camera if it is real rather than produced.

Furthermore, a lot of the “official” video content created by professional communicators (both in and out of the military), frankly, SUCKS. It is bland and corporate and boring.

The Navy has already proven the grassroots video can be fun and memorable, and even viral when posted online.

I’m excited to see what the Air Force gets out of this.

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More to come on this soon. For now, check out the video on YouTube (unless you are reading from a military computer, in which case, you can’t see it):

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But maybe he should have:

The Army, Navy and Air Force unwittingly advertised for recruits on a website for gays, who are barred from military service if they are open about their sexual orientation.

When informed Tuesday by USA TODAY that they were advertising on GLEE.com, a networking website for gay professionals, recruiters expressed surprise and said they would remove the job listings.

“This is the first I’ve heard about it,” said Maj. Michael Baptista, advertising branch chief for the Army National Guard, which will spend $6.5 million on Internet recruiting this year. “We didn’t knowingly advertise on that particular website,” which he said does not “meet the moral standards” of the military.

Does not meet the moral standards?!? Has Maj. Baptista seen the kind of stuff that gets posted to MySpace? The military advertises there too…

DADT is a stupid policy. But not knowing where your online advertising is going? That’s moronic.

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Apparently, the blogosphere is buzzing about the logos of terrorist organizations.

Ironic Sans has an interesting breakdown of the various types of imagery associated with terrorist organizations and examines common themes that unite them, such as the use of stars, weapons and the state of Israel.

But if there is a must read on this topic, it is Media Circus, where David Friedman and Ellen Butters offer their impressions of terrorist logos.

My favorite part of that post?

THE JIHAD IN SWEDEN

Ellen: The Jihad in Sweden logo is another one that doesn’t really communicate terror. It reminds me of a Grateful Dead T-shirt.

David: There’s a Jihad in Sweden?

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Pronet Advertising Blog has a great pictorial showing the differences between marketing, public relations, advertising and branding:

marketing.jpg

Based on this, I would say that the military is good at marketing and advertising and lousy at public relations and branding.

Unfortunately, in an age where media consumers have the power, having a strong brand and good public relations seem much more important than being able to market and advertise.

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