As a former Army PAO, I enjoy ribbing the Chair Air Force every now and then.
But when they do interesting things, I need to give them kudos.
Yesterday, Capt. Dave Faggard from Air Force Public Affairs posted a call out to airmen around the world to create their own video showing why he or she has the best job in the Air Force.
While the video promoting the effort is somewhat bland (check out the link above to see what I mean), I am a huge fan of the concept. Getting real airmen to show the American people what they do is a great idea — and can be a great tool for recruiting.
Why? Because the videos are real. No one is more knowledgable, passionate and excited about the work of airmen than the airman him or herself. This kind of authenticity comes across in video; viewers are likely to have a great deal of trust for the people appearing on camera if it is real rather than produced.
Furthermore, a lot of the “official” video content created by professional communicators (both in and out of the military), frankly, SUCKS. It is bland and corporate and boring.
The Navy has already proven the grassroots video can be fun and memorable, and even viral when posted online.
I’m excited to see what the Air Force gets out of this.