If there were an award for the top military-themed online advocacy program of the year, it would need to go to Vote Vets.
- elect veterans from Iraq and Afghanistan to public office — regardless of party;
- oppose elected officials who have “failed the troops;”
- provide legislative advocacy to benefit future service members;
- ensure current troops are well-equipped and well-compensated; and
- fight for benefits for veterans.
Of note, the group has been vocally against the execution of the Iraq war.
Whether you agree with their politics or not, visit VoteVets.org for a look at a strong, integrated, multi-channel online campaign. They have a great Web site that uses multi-media effectively. They have pages on MySpace, Facebook, YouTube and Flickr.
And last week, they launched a blog. (A really good one, which, if they only offered an RSS feed, would be a daily read of mine.)
With online advocacy, as Vote Vets shows, the whole is greater than the sum of the parts. A blog is a tactic. Embedding video is a tactic. Participation in a social network is a tactic.
But together, they combine to create an echo chamber where the message is spread, shared and understood.