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Archive for September, 2007

In the 1960s, no one was thinking about the PR impact of overhead aerial images of buildings.

Today, you need to.

Google Earth is a Google download that “combines the power of Google Search with satellite imagery, maps, terrain and 3D buildings to put the world’s geographic information at your fingertips.” The quality of the satellite imagery is pretty impressive.

It also allows previously walled-off places (like military installations) to be seen from above.

Which brings us to this building on a Naval base in California:

Some enterprising people found this building, which from above, obviously looks like a swastika. Locals have been lobbying the Navy to do something to change the shape of the building so that it doesn’t appear like an offensive symbol anymore. The Navy has now committed to spending $600,000 on landscaping and architecture to mask the shape of the building.

Only goes to show you: you should look at things from EVERY angle… In a digital age, there will certainly be someone out there who looks at something in a way you didn’t.

And the way you didn’t look at it could cause a PR nightmare.

(h/t FP Passport)

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Best. Post. Ever.

‘Nuff said.

Top Ten PR Moves for Blackwater (By Sharon Weinberger — Danger Room)

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Everyone in the Pentagon loves slides. For some ungodly reason.

So for all you Puzzle Palace types, here are some more good slides (I’ve posted some slides before) about Social Media: Evolution to Execution.

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Two-hundo!

As of today, the D-Ring has over 200 subscribers!

Thanks to all my regular readers. And if you haven’t yet, subscribe to the D-Ring.

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I can’t believe I haven’t found this one sooner.

<Steve kicks himself>

I encourage everyone interested in government communications and new media to check out SoSaidThe.org, a blog by Colin McKay (the Canuckflack).

While you’re there, be sure to read his thoughts on blogger outreach for government agencies.

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Words vs. the brain

When I worked at the Pentagon, I thought it was only in the military that documents received endless rounds of what was called the “happy/glad” treatment — where insignificant changes (such as an edit from “happy” to “glad”) bogged down the approval process of a written document.

When I got to the private sector, however, I discovered this problem is just as pervasive.

So seeing this makes me wonder — why?

The brain isn’t concerned with nit-picking words. Just make sure your message gets across.

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Monday Funnies

Courtesy of the funniest man in the PR blogosphere.

Miss Teen South Carolina’s plan to divide up The Iraq:

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