An anonymous little birdie (thanks for the tip) informed me that OSD is staffing up its new media practice with new hires who specialize in online communications.
I found the job announcement here on USA Jobs for anyone who is interested.
I haven’t had much time to review it, but part of it troubles me. Organizationally, it appears that this new position falls under AFIS — the Armed Forces Information Service, which has historically been the internal communication arm of the Department of Defense. The internet got lumped in with them because public affairs didn’t know where else to put it.
In reality, the internet must be looked at as a virtual an interactive outreach tool, not simply an additional platform for posting command information stories.
Still, nice to see that new media is getting the resources it very much needs.
For those who were wondering, no I am not applying for the job. I am perfectly happy where I am right now. (Although it looks like this newly posted job pays very well.)