Campbell-Ewald, I’ve already told you that your YouTube efforts were lame. You knew that before I said anything because people all over the popular video-sharing site were blasting your efforts.
My advice? Take a lesson from some enterprising PAOs at U.S. Central Command.
The enlisted Soldiers who have worked on the online engagement team have been universally impressive. One of the Soldiers, Spc. Miller, produced this video:
And this video:
Here is what is good about these videos:
- They are fun
- They tell the military story
- They show an understanding of YouTube and the audience the site reaches
- They have content that will be watched
But there are a few things to watch out for:
- The music is concerning. I love that music was included, but if it has copyright, this use would be unauthorized. Best to get permission for use of the music or purchase an alternative song at a site that allows its purchases to be broadcast (such as at the Pod Safe Music Network)
- Don’t forget messaging. It is as simple as integrating some text into the visuals
- The effects are cool, but a bit much. At times, I felt like I was about to have a seizure.
Still, these are an overall great effort. Thanks to Spc. Miller for producing these and Spc. Erickson for tipping me off to this.
And to their bosses at CENTCOM, someone needs to promote these two. The Army could use two NCOs with their ability.