In the world of communication, there are times where less is more.
This instance is one of them.
In the past, I have come down on the Navy and the Marines for not using RSS to syndicate their news content, while applauding the Army and Air Force for their efforts.
Sorry guys, but today I have a beef with the Air Force.
For the past few months I have been subscribed to the Air Force’s RSS feed.
In the past week, there were 94 different news items that they sent across their feed. 94 different items.
And the problem is that a lot of this is stuff just doesn’t interest me. Like their perpetual sports reports from the Air Force Academy. Their CENTAF reports would have potential if they weren’t so boring. And some of their news stories are just plain outdated (such as this news story on an Airman who attended the State of the Union, which was published four days after the President’s speech).
I know some of the Air Force News folks, and they are all great. But seriously, I’m going batty with this deluge. I’m afraid my RSS reader will explode.
To the http://www.af.mil Web team, would you please consider segmenting your RSS feeds? You might not realize this, but you can have more than one. Think of how much more effective you will be in reaching your audience anyhow if they can subscribe to the news that they want to get.
Compare the Air Force approach to that of U.S. Central Command. In the past week, I have counted 16 news items that have posted to their Web site. I think this is a great number; it gives a continuous flow of information without overwhelming readers. Furthermore, CENTCOM several different RSS feeds that can be subscribed to —
In part two, I will take a further look at CENTCOM’s efforts — the highs and the lows — in their efforts to leverage positive military stories in the Middle East.