Well, U.S. Army, it looks like your British counterparts are a bit ahead of you when it comes to new media communication efforts — they are adding social media to their new Web site.
From Simon Wakeman:
… [T]he Army will for the first time be using content generated organically by employees as a marketing tool. Soldiers will be using the social networking features to create their own blogs or spaces, which strikes me as a great internal communications tool.
This content will then serve a second purpose to show people in the outside world what it’s really like in to be in the Army.
To let go of the marketing reins in this way is a brave move, but definitely to be applauded.
Using your employees to be your recruitment drive helps provide a genuine and more credible message about what it’s really like to work in an organisation.
I’m shocked that a military organization would do this. Shocked, but impressed. I never could have seen the U.S. Army doing something like this while I was working at the Pentagon. Granted, some commands, like CENTCOM and USAAC were more open to social media. But the flagship Web site of the Army? Not in a million years.
Way to go, Brits. And to the U.S. Army, take a cue from our friends across the pond.
As for me, I’ll be looking forward to seeing more from the British Web site.
(Thanks for the tip, Constantin!)