Good job, Gary Bishop.
But not good enough.
Back in October, when I first heard that Army would be abandoning “Army of One” in favor of “Army Strong,” I wondered how long it would be before the “Army Wrong” parodies would pop up.
Don’t get me wrong. I love Army Strong. I think it is great — it is a theme that is powerful and resonates well with the institutional Army as well as prospective recruits (in a way that Army of One never could). But Army Strong invites parody.
Apparently, Gary Bishop, the Web guru at Army Recuiting command, thought so too.
So he made a great move and registered the domain www.armywrong.com under his name. As long as he owns it and sits on it on the Army’s behalf, others would not be able to use it for their insideous purposes.
Too bad Mr. Bishop forgot that there are other armywrong domains out there.
True, the .net domain isn’t as powerful. But it is a pretty good domain name for the group’s intent.
Maybe I am making a mountain out of a molehill. After all, I think that the USAAC’s Web efforts overall are superior — the Army’s Web presence in general outshine those of the other services.
But in battle, Soldiers are told to know the enemy, to be two steps ahead. Looks like Army recruiting missed a step.