Ok, so I lied when I told you I wouldn’t be writing about Patterico again.
But this time, it is good news for CENTCOM.
Patterico updated with a message from the CENTCOM Electronic Media Engagement Team.
I understand you ran into a bit of difficulty with our press desk last week.
I hope we can consider that water under the bridge and as you say, it is an isolated incident. I would like to invite you to join our mailing list and get in the loop with the CENTCOM Blog Team.
CENTCOM does indeed recognize the importance and value of blogs especially when it comes to getting out positive news in what seems to be an overwhelming sea of negative coverage of events in Iraq and the Global War on Terror in general.
U.S. Central Command Public Affairs has a team of three individuals, an officer and two enlisted, whose main responsibilities are to reach out to those of you who operate blogs that discuss and write about matters in the CENTCOM area of responsibility.
I do wish the events that lead to this would have been handled differently, your request should have been routed to us but, what is done is done. I can say that the event did generate a memo from the Deputy Director,
“We treat bloggers as we do “traditional media’ in all respects.
If you interact with bloggers please direct them to the appropriate staff section as you would traditional media.”
For future reference, please directly media inquires to the blog team,
Capt. Anthony Deiss firstname.lastname@example.org
Spc. Patrick Ziegler email@example.com
Spc. Chris Erickson firstname.lastname@example.org
Spc. Patrick A. Ziegler
U.S. Central Command
Awesome. This is the way you do business.
On top of that, Spc. Erickson (who I called out earlier for sending a spammy e-mail pitch) sent me a follow-up e-mail. I haven’t gotten back to him yet, but I will. Still, needless to say, I was very impressed.
I knew I would be. I think one of the really cool things about the blogger engagement team is that it is composed of one officer and two enlisted Soldiers. That is one of the things I loved about the Army while I was working at DA — the level of confidence and trust they put in their NCOs and Soldiers. (And as a junior civilian, I appreciated getting similarly endowed with a level of trust in my expertise).
I think situations like these prove one thing — there are no “experts” when it comes to new media engagement. There are only people who have been doing it longer.
We are all learning how to deal with new media. Even those actively engaged in the blogosphere.
Good to see that CENTCOM is part of that learning. Keep it up.
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