Posted in Advertising, Air Force, YouTube on February 25, 2008 | 4 Comments »
More to come on this soon. For now, check out the video on YouTube (unless you are reading from a military computer, in which case, you can’t see it):
Posted in Advertising, DADT, Online, Social Networks on October 18, 2007 | 1 Comment »
But maybe he should have:
The Army, Navy and Air Force unwittingly advertised for recruits on a website for gays, who are barred from military service if they are open about their sexual orientation.
When informed Tuesday by USA TODAY that they were advertising on GLEE.com, a networking website for gay professionals, recruiters expressed [...]
Posted in Advertising, Blogs, Buzz, Logos on September 13, 2007 | No Comments »
Apparently, the blogosphere is buzzing about the logos of terrorist organizations.
Ironic Sans has an interesting breakdown of the various types of imagery associated with terrorist organizations and examines common themes that unite them, such as the use of stars, weapons and the state of Israel.
But if there is a must read on this topic, it [...]
Posted in Advertising, Branding, Marketing, Public Relations on May 28, 2007 | 4 Comments »
Pronet Advertising Blog has a great pictorial showing the differences between marketing, public relations, advertising and branding:
Based on this, I would say that the military is good at marketing and advertising and lousy at public relations and branding.
Unfortunately, in an age where media consumers have the power, having a strong brand and good public relations [...]
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