I don’t know Guy Hagen, but I must say I am impressed with him.
Guy is the president of Innovation Insight, a Florida company that specializes in technology development and research consulting. He has a great post on military and new media communication. I’d encourage that you read it.
I am not sure I fall in line with his thinking 100%. For example, I think that the recruiters are way ahead of the rest of the military on new media adoption; the use of web 2.0 to help with recruiting is at the bottom of his list, almost as an afterthought. Also, I am not sure that the Pentagon’s approach to new media (where and when it does) is quite at the level of “strategic PR” as Guy suggests.
But his writing is great and you can tell this guy is smart. On top of that, he knows how to talk to bloggers and what makes a good pitch.
Intel2.0 is now on my reading list.
Steve, thanks for the kind remarks! I probably should have disclaimed that the categories were not listed in any particular order, especially not in order of most-sophisticated to least-sophisticated. I’d have to agree with you that the recruiters probably lead the pack when it comes to social media savvy.
As to the “strategic PR” – maybe you have a more global/broad perspective of the USDOD than I; my thoughts reflect the feedback I get from my colleagues and friends down here in the Tampa Bay / MacDill AFB area, which as you know is the current home of both CENTCOM and SOCOM.
I look forward to exploring more of these subjects from your perspective; for starters, an entirely separate conversation could be had regarding degree to which major defense contractors such as LMCO, Northrup Grumman, Raytheon (etc.) have adopted, or (perhaps more accurately) resisted, social media.