Come on, Bryan

So I thought Bryan from the Center for Security Policy had learned a bit about pitching bloggers since he last pitched the D-Ring (here and here).

Apparently I was wrong.

I just got another pitch from Bryan. And from it, I give you today’s lesson on blogger relations:if you have pitched a blogger before, and have had multiple back-and-forth exchanges with him or her via e-mail, do not re-introduce yourself and your organization in a subsequent pitch. At that point, the blogger should know you and who you represent.

That is the consequence of sending out form e-mails to bloggers. Without a personal touch, they undermine the relationships you have worked to establish.