Pronet Advertising Blog has a great pictorial showing the differences between marketing, public relations, advertising and branding:
Based on this, I would say that the military is good at marketing and advertising and lousy at public relations and branding.
Unfortunately, in an age where media consumers have the power, having a strong brand and good public relations seem much more important than being able to market and advertise.
Thats a great pic! I might repost it on my blog..
[...] Found via dring [...]
[...] The D-Ring I would say that the military is good at marketing and advertising and lousy at public relations and branding. Unfortunately, in an age where media consumers have the power, having a strong brand and good public relations seem much more important than being able to market and advertise. [...]
Steve-
Picture this: Try explaining “branding” to a bunch of reservists! The radio station here in Iraq is suffering. Many either don’t know it is here, or turned it off because it wasn’t good!
My mission: Get people listening to “The Station Just For You!” Oh, and while listening you’ll hear Freedom Radio News…”Telling Your Story to Iraq and Beyond!”